Yanno invests in Swedish ecommerce company Ninepine
An investor consortium led by Yanno Capital, NEA Partners, and Mikael Schiller is investing in Ninepine – a fast-growing, data-driven premium brand in women’s fashion, focused on confident, timeless design with high comfort.
Benjamin Lau and Kousha Torabi
Ninepine is an international fashion brand headquartered in Stockholm that develops and sells affordable, high-quality premium women’s clothing, primarily through its own e-commerce channels. The company offers comfortable, stylish, and timeless everyday garments and achieved revenue of approximately SEK 370 million in 2025.
The company was founded in 2019 by Kousha Torabi and Benjamin Lau with the ambition to redefine women’s everyday wardrobes by developing garments that are both stylish and comfortable. Through a data-driven approach, strong product development, and a clear focus on the digital customer experience, Ninepine has built a strong brand with high customer loyalty and rapid international growth, with sales across all continents and in around thirty countries.
The investor consortium consists of Yanno Capital, NEA Partners, and Mikael Schiller, founder and chairman of Acne Studios, all of whom will each take a seat on Ninepine’s board of directors.
"We are very much looking forward to being part of Ninepine’s future journey. With an exceptionally strong founding team and customer-centric product development, all the conditions are in place for continued expansion,"
Nicklas Storåkers, Founding Partner Yanno Capital
"We have followed Ninepine for a long time and have been impressed by Kousha’s and Ben’s product development, clear customer focus, and data-driven approach that permeates the entire company. We look forward to supporting the team and being part of the continued growth journey,"
Edwin Olsson, Partner at NEA Partners
Founders Kousha Torabi and Benjamin Lau will continue to own a significant share of the company following the transaction.
Visit website https://www.ninepine.se/
